TikTok is set to host its first live e-commerce event today and tomorrow.
The event, dubbed “On Trend”, will see the social media platform collaborate with brands such as JD, L'Oréal Paris, LOOKFANTASTIC, and Nutri Bullet.
Consumers will be able to buy products via an in-app integration, which supports major credit and debit cards and Apple Pay.
TikTok’s event will run from 5.00pm today and tomorrow and will feature performances from popular TikTok creators.
The news comes as social media continues to be involved in a larger portion of e-commerce transactions in the UK. 56 per cent of UK shoppers have clicked on a ‘shop now’ or ‘buy now’ button on social media, according to research from shopping marketing agency Savvy.
The in-app “social shopping” market is also set for significant expansion worldwide.
Over $17.7 billion will be spent annually on social apps by 2025 according to a new report by mobile data and analytics firm App Annie released in September.
The firm predicted annual spending in the market to grow by roughly 30 per cent every year, up from $1.2 billion in 2020.
TikTok first started trialling in-app sales with several European brands in May, and in August it expanded its relationship with Canadian e-commerce platform Shopify to bring shopping tabs and product discovery to the social network.
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Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
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